GoMini by Gobus is Egypt’s modern ride-sharing shuttle service, combining cost-efficiency with comfort for commuters. As Creative Lead, I translated that into a digital story — directing social media Reels and full campaigns from concept to execution, highlighting GoMini’s sleek shuttles, fixed-routes, transparent pricing and tech-smart features. I worked with the team to create visuals that turn everyday rides into moments of reliability and ease, boosting brand trust and online reach.